Great open, really great first act, far into the second act this is a strong production. It's light and airy, fun at every turn. Unfortunately, it slips a bit during the last third.

The film chooses an interesting way to remake the old TV series "Bewitched." They decide to make a movie about the revival of the series (a film within a film). Will Ferrell plays Jack, a vain actor who is to play "Darrin" on the TV series, he stumbles into Izabel (Kidman) who not surprisingly (because she is a witch) would be perfect for the part of Samantha for his show. Anyway, since Jack insisted on an "unknown" in the story, I thought it would be appropriate to cast an unknown for the film. Nevertheless, the casting of Kidman for this part proves a good choice. She's charming, likable, and at certain angles, reminds old fans of Elizabeth Montgomery. (That said, Reese Witherspoon would have nailed the part.)

Ferrell, is a risk. He's certainly very very funny, but when a film depends on him to work "his magic" that's when things get dicey. Fortunately, "Bewitched" is backed by a good strong script. The film doesn't depend on him to be funny ... but he fills the role and adds strong accents of humor. Well done. The big surprise for me is Steve Carell. Steve garnished the biggest laughs from Ferrell's "Anchorman," I expected him to explode here. But his brief appearance as Uncle Arthur near the end, is just barely mediocre. Nonetheless, I'm looking forward to his new movie "40-year Old Virgin." He's busted my gut before; I'm not losing faith.

So in sum, the film has a great deal going for it, strong writing, acting, direction and an interesting spin, but struggles to tie itself together -- doesn't end strong. The very last gag before the screen goes black is sort of telltale in its lack of luster. Still I'd have given it an A- overall, because I enjoyed the first half+ so much. But I'm dropping to a B+ because of noisy product placement.