After its grand opening last month, I strolled
into the brand spanking new Edwards Renaissance
Stadium 14 at Main and Garfield in Alhambra. I poked
my nose around in half of the 14 auditoriums and
enjoyed a film as well. I also spoke with Scott Austin, the new
theaters proud manager. Here are some juicy
spec's he pointed out about the new center.
Fourteen comfy stadium seating auditoriums: 13
& 14 are the biggest (400 seaters), with 1-4 (300
seaters) coming in second. Wall to wall screens and
DTS digital sound. Brand new touch screen registers,
eleven of which are in the box office and twelve in
concession. Four video games (that's the maximum
allowed for a city business). A customer service area
to answer all your questions and comment cards to
send to corporate. There's a five story parking
structure recently built by the city just adjacent to
the theater as well. Scott also mentioned that
advertisements roll out of digital projectors fed by
HDtv satellite and that in the future they may be
used to bring major events (sporting, music etc.) to
Alhambra viewers. I'm looking forward to this
technology and have heard from insiders that such
events could be viewed live. That's a pretty exciting
new twist to the cinema-going experience.
Austin says that the November opening went
smoothly without a hitch. I asked him about the
Edwards name and bankruptcy situation. He had this to
say, "The three chains that currently form Regal
Entertainment Group: Regal Cinema, Edwards Cinemas
and United Artists Theatres, all three at one time
had filed a chapter 11 which is a reorganization
chapter under bankruptcy. Which means that basically
they were doing things to cut the fat, cut their
expenditures, to get back on track to making
profits." According to Austin, Philip Anschutz out of
Denver, CO, who owns the LA Kings and part of the
Lakers, bought controlling interests in UA, Edwards,
and the Regal Theatres to form Regal Entertainment
Group.
I hope that clears up your questions, but if it
doesn't, that's okay, just enjoy the wonderful new
seats with lifting armrests. My screening was
projected in sharp focus and grand sound equalization
and distribution. I also enjoyed the chow mane at the
Panda Express in the same center. Looks like an
AppleBee's will open there soon as well. And if you
haven't been to Alhambra, well you're missing the
best Asian food in the area.
Since, Alhambra is my stomping grounds,
admittedly, I did not look fondly on the appearance
of the new theater, purely for selfish reasons -- I
dreaded the traffic it could bring. But, I've got to
say, one visit made me my worries disappear. I look
forward to viewing more films there.
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