This is a fun, well paced, hard-hitting movie that is plagued with product placement. I winced at this talented crew of scriptwriters and actors lowering themselves to not only including one particular company's products in many many shots, but having them in the hands, in the mouths, in the pants of the stars. And writing jokes that included mention of the product. This bothers me. Does it bother you? Perhaps I'm no longer objective, perhaps being a film reviewer makes me different, hyper sensitive?

You there, yes you, reading this review, give me feedback. What do you think of product placement in your movies? You're paying premium prices to see that film in the theater -- does it bother you that the film itself panders to its commercial sponsor? Write in and let me know your thoughts. (email@rossanthony.com Subject Heading: LONGEST-YARD FEEDBACK)

I'm okay with a brand name soft drink on the table, or the sign of a certain coffee joint visible across the street on screen, but multiple inclusions and verbal banter specifically including brand names? I'd be more forgiving if this was a small independent film that wouldn't have been made otherwise -- but a major motion picture from major studios starring big name actors? I'm quite disappointed.

Aside from this grand annoyance, the film is mostly funny. And even if you haven't seen the original, more or less predictable. Still I'd have given it a strong B+ or even an A-. But because of the blatant product placement, my entertaining evening took a hefty blow, so I'm dropping the grade a full level.

Ironically, the film's theme is about not selling out.

(Btw, this is a remake, the first "Longest Yard" starred Burt Reynolds in the Adam Sandler role.)