What better way to make a film about Texas than in Large Format for the big screen? A good idea maybe... but this presentation doesn't quite fill those spur-clad boots.

Bold and cocky in narration, the film opens with equally punchy and loud quick cuts that'll grab your attention by the horns and focus it firmly on the screen. It's exciting and it's bright. But two minutes later, you'll realize it was only the opening title sequence. The real reel opens on an old red Ford pickup on some country road, then trots into a cowboy campfire under a night full of stars, then stumbles into a horse stampede that falls a little short of thunderous. Still, a kiddy rodeo is a sheep-riding good time. I could have watched much more of that event. Instead, the film squanders its quality on extended un-entertaining shots of college (and/or H.S.) level football gaming, and a pointless indoor square dance. These sequences continue for unforgivable durations. If they were short on footage, I'd much rather have had them run long on the kiddy rodeo!

Animal rights issues aside, this big commercial can't keep it's butt on the bull. And hey -- why no shots of the Cadillac Ranch (one of my favorite sites in Texas)?